Live True

The aim of this project was to revitalize Dewar’s brand with a long term global communications idea and create a world with a powerful aesthetic. 

An international campaign where craft had a definitive role of making the brand more attractive, big and exciting to younger audience.

A craft that changed all of the brand, from the bottle to the campaign, web, social media and so on.

The main idea was to talk through people who shared Dewar’s spirit. 

Young people, lovers of tradition, effort, passion, the spirit of overcoming problems, values that the brand wanted to reflect in its new campaign.
So, Live True became the voice and story of exceptional young people who live true to their passions, regardless of what others might think.